Occasion-based Marketing

dolby-atmos

Objective

Drive engagement and awareness for Dolby during Diwali through an occasion-based campaign.

Solution

Launch a social media campaign encouraging users to share their Diwali moments and experiences enhanced by Dolby’s immersive audio technology, using a #AskforDolby hashtag.

Results

Impression: 3.9 M
Reach: 2.6 M
Posts: 3,598