Product Awareness, and Career Choice Dialogue Campaign.

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Objective

Encourage users to break away from herd mentality and promote the benefits of Del Monte’s canned juices compared to others, using hashtags #DontBeASucker and #CanIt for direct dialogue.

Solution

Engage users to challenge conventional thinking, educate about the advantages of Del Monte canned juices, and create conversations around career choices using targeted hashtags.

Results

Impression: 12M
Reach: 7.1M
Posts: 1524
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