Video Creation at Scale

MV5BM2RjNzRlNjktNGNiZi00NDhkLWExOTktNmRlMzdmOTQwMDMzXkEyXkFqcGdeQXVyOTgyOTAwMTk@._V1_

Objective

Dance India Dance 2019, like any other big television reality show, had to start the buzz around the show. But in 2019, it came with a new addition to the show: there were 4 zonal teams. This was the perfect campaign for influencer marketing.

Solution

The campaign was planned keeping in mind the target audience and executed on the most significant platforms: Twitter, TikTok, and Instagram. The important element was the hashtag – #DanceKaJungistaan.

Results

Impression: 3 M
Reach: 2 M
Posts: 1001