Dance India Dance 2019, like any other big television reality show, had to start the buzz around the show. But in 2019, it came with a new addition to the show: there were 4 zonal teams. This was the perfect campaign for influencer marketing.
The campaign was planned keeping in mind the target audience and executed on the most significant platforms: Twitter, TikTok, and Instagram. The important element was the hashtag – #DanceKaJungistaan.